Wednesday, February 14, 2018

Expert Advertising Suggestions For Listing Vacation Rental Property Successfully

By Richard Burns

Vacations rentals are big business, and competition is increasing every day. If you have a home you are thinking about renting out, you are going to have to get serious about the way you market it. You want to attract the best vacationers who will respect your property, recommend it to their friends, and come back again. To do that, you have to beat out all the others listing vacation rental property.

The importance of good pictures can't be overstated. A great headline, compelling description, and certainly a competitive price, are important factors when renters are deciding which properties interest them, but good photography will stop them from automatically clicking on the next offering. With all the competition you have, you can't get away with amateur photos. The pictures have to be clear and the composition has to be excellent.

If you think you can get away with using stock photos of views you don't have and furniture you don't own, you are sadly mistaken. It won't take long for word to get out that you don't deliver on what you advertise. The pictures have to be real, and the more you have, the better off you will be.

Once the pictures have caught the reader's attention, your headline is the next thing they will notice. You will get more business if you are specific rather than general and clear instead of vague. Your headline needs to grab the reader and give them a great reason to rent your house. This is not the place for how many bedrooms and baths you have. This is the place to advertise a unique view or exclusive location.

Descriptions must be well written, in clear, concise English with no misspellings or grammatical errors. The bulk of the description should concentrate on the features of your house your competition can't match. Overselling will get you in trouble however. Tenants will notice if the reality doesn't live up to the hype and be disappointed. Your reviews will be bad, and you won't get return business.

You need to advertise all over the place. Don't worry so much about search engine optimization and traffic count. Don't forget about social media or trying to negotiate with local shops to advertise on their sites. You want to saturate the market as much as you are able without blowing your budget.

You might not want to publish your phone number, but you will be making a mistake if you don't. An email address as contact information is fine, but you might be surprised at how many potential renters will call just to find out whether or not you are legitimate. Some people are more comfortable when they have talked to a real person.

It can be a smart move to rent out a house that would otherwise be sitting empty. It can be a good source of extra income. You have to become competitive though to get good renters.

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