Friday, March 16, 2018

Cost-Cutting Do's And Don'ts Of Trade Shows, Provided By Robert Jain

By Jason McDonald


Is your company planning on exhibiting at a trade show in the near future? If so, you should know that there are numerous benefits of doing so. Not only will this allow you to create awareness for your brand, but it can go a long way in terms of obtaining leads. Robert Jain can tell you, though, that this endeavor can be quite costly, which is why it's important to know how to maintain finances. With the following do's and don'ts in mind, you will be able to do exactly that.

DO account for preliminary details ahead of time. What do these entail, you may wonder? According to names such as Bob Jain, these run the gamut from information regarding trade show booth dimension to the hours of activity that will be needed. These details will, in theory, help you save money as they ensure you don't overspend. Furthermore, they will keep you within your budget if money is a particular concern of yours.

DON'T assume that a big booth is necessarily a better booth. As a matter of fact, it's more important to catch the attention of attendees, which is done through more than just size. Your booth should be designed with the right colors. They should be on-brand, of course, but striking enough so that said booth stands out. There are other ways to make your presence more unique, and the fact that they can save you money can't be overlooked.

DO implement social media as early as possible. Another early service that should be considered is social media. Platforms such as Facebook and Twitter are ideal for reaching out to people, especially when you consider the millions of people that use networking platforms on a routine basis. You can also use these to provide information related to your booth, such as where it's located in a specific venue. This is just one of the ways that networking comes in handy. Needless to say, it's also one of the more cost-effective measures that can be taken advantage of.

DON'T discard your assets once the trade show is done. As a matter of fact, it's in your best interest to keep them in storage for future events. Provided your company's branding remains the same, there's a good chance that you can use these materials for years to come. Of course, you want to make sure that these materials are stored with care, as they can wear down or even break over the course of time. When it comes to saving money, this is one of the most important steps worth taking.




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